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Yoast put together this 8 part series encompassing a lot of applicable information about optimizing local business websites with links, keywords, search practices, and so much more. This is an excellent reference for anybody working with a local business.

  1. An introduction to ranking your local business
  2. The importance of Google My Business
  3. How to optimize your website for local search
  4. Why inbound links are so important and how to get them
  5. Citations for local search
  6. The impact of reviews for local ranking
  7. Social media and local SEO
  8. The impact of behavioral signals

Yoast is my favorite WordPress plugin to use for SEO, and also provides an awesome daily newsletter for anybody interested that I recommend you sign up for.

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