Yoast put together this 8 part series encompassing a lot of applicable information about optimizing local business websites with links, keywords, search practices, and so much more. This is an excellent reference for anybody working with a local business.
- An introduction to ranking your local business
- The importance of Google My Business
- How to optimize your website for local search
- Why inbound links are so important and how to get them
- Citations for local search
- The impact of reviews for local ranking
- Social media and local SEO
- The impact of behavioral signals
Yoast is my favorite WordPress plugin to use for SEO, and also provides an awesome daily newsletter for anybody interested that I recommend you sign up for.